Quick Summary- The blog “AI in product visualization” focuses mainly on the top use cases of Artificial Intelligence in creating visual representations of products. It also covers a few other subsections that are imperative to understand AI in product visualization thoroughly.
Today, there is hardly any sector or industry that artificial intelligence hasn’t touched or transformed. Like other operations, the technology has totally revamped how the products are visualized in e-commerce, automotive, interior design, real estate, manufacturing, and other industries. Let’s dig deeper to explore more about AI in product visualization and its top use cases.
What is AI in Product Visualization?
As the name suggests, product visualization is the process of creating a virtual representation of the product that enables customers to learn about its features, benefits, and look or appeal in the real-world environment.
The integration of artificial intelligence in product visualization has transformed this process by automating the creation of 3D models, photorealistic rendering, personalizing product visualizations, and enabling highly interactive and engaging experiences.
Use Cases of Artificial Intelligence in Product Visualization
Now that you know enough about AI in product visualization, let’s check out the top use cases of AI in product visualization:
Use Case #1: Generating 3D Models
The first use case of 3D product visualization powered by AI is the creation of 3D models from 2D images or CAD files. Automating 3D model creation not only saves time and costs but also gives designers the option to bring innovation and creativity. The technology can also improve the realism of 3D models by creating realistic textures and lighting.
Use Case #2: Virtual Try-Ons
AI in combination with augmented reality (AR) enables customers to virtually try clothes, jewelry, eyeglasses, and other products to check how they look. Making customers to visualize products in real-world environments improves customer experience and chances of products’ purchase.
Use Case #3: Product Training and Education
AI-powered tools for product visualization can be used in various sectors to train employees and educate customers about a particular product’s features. It increases the chances of a product’s success.
Use Case #4: Virtual Showrooms
AI in product visualization enables customers to explore virtual showrooms. It can be used in various industries, such as manufacturing to showcase cars, conducting virtual exhibitions, and more.
Use Case #5: Product Configuration
Artificial Intelligence in the Visualization of products allows customers to customize products. For example, they can change the color of cars, clothes, furniture, or any other product they plan to buy online. The changes are reflected in real-time.
Use Case #6: Personalized Recommendation
Artificial Intelligence can recommend products based on individuals’ preferences and interests. It is definitely a plus point for any business.
Use Case #7: Ensuring Quality Control
AI-powered visualization and image analysis tools can easily detect defects and inconsistencies to ensure quality control of products. The technology can even help with analyzing products’ performance to recommend scheduled maintenance and prevent product failures.
Use Case #8: 360-Degree Product Views
AI tools for product visualization can help check a product’s 360-degree view for better understanding and analyzing the product from different sides.
Benefits of AI for Product Visualization
The integration of artificial intelligence in product visualization renders numerous benefits for both businesses and consumers. Check out some major advantages:
#1 Enhanced Customer Experience
AI can look into how a customer wants to view products. Based on the customer preferences, they can create personalized product views. Leveraging other technologies like AR and VR, it can even provide a more realistic and engaging shopping experience by enabling visualization of products within a 3D lifelike environment.
#2 Increased Sales and Revenue
One of the most amazing benefits of AI in product visualization is that it boosts sales and conversions. How? Well, AI technology can help customers better understand a product’s features, benefits, and functionalities. This reduces return rates and ensures quick decision-making.
#3 Streamlined Product Development
Product development is not child’s play. It requires strategic planning and execution of processes. AI can accelerate product design and prototyping while enhancing the quality of design. Besides, it can also help with accurate image analysis to ensure complete quality control.
#4 Reduced Costs
AI-powered tools for product design and visualization can eliminate the need for creating physical prototypes that are quite costly. Moreover, AI-powered product visualization can minimize the requirement for creating product catalogs through expensive photoshoots and video production. It reduces the overall product costs significantly.
#5 Minimized Time
Speed is another advantage that comes with using AI in visualization. AI can help at all stages of product development, from conception to visualization. Designers can quickly create innovative designs that resonate with the product. Moreover, the technology can expedite the execution of other product development processes.
Applications of AI in Product Visualization Across Diverse Industries
The above section covers the general use cases of AI in product visualization; but, in this section, we have mentioned how the technology can be used in different sectors to improve visualization of products. Let’s find out:
AI for Product Visualization in E-Commerce
The E-commerce industry can leverage AI for product visualization in the following ways:
- Virtual Try-Ons: Artificial Intelligence enables customers to virtually try on products, such as jewelry, eyeglasses, clothes, and makeup products. It enhances user experience and lowers the return rate.
- 360-Degree Product Views: Artificial Intelligence allows customers to check 360-degree product views to check the product from different angles.
- Customizing Products: AI-powered tools enable customers to customize their products as per their unique needs. They can apply changes and see them in real-time.
Read More: Role of Artificial Intelligence (AI) in eCommerce
AI for Product Visualization in Automotive
Here is how the automotive industry can benefit by integrating AI into product visualization:
- Virtual Showrooms: AI can help manufacturing companies showcase their car models virtually. Customers can even customize them in different colors and interiors to make decisions before buying.
- Virtual Test Drives: AI-powered AR experiences enable customers to visualize cars in the environment of their choice.
AI for Product Visualization in Interior Design and Furniture
AI for product visualization in the interior design and furniture industry can be used in the following ways:
- Virtual Room Design: AI-enabled visualization tools facilitate virtually visualizing how furniture, like sofas, beds, tables, etc., look in a room. It can help them design the interior of their room or space.
- Customization of Products: With artificial intelligence in product visualization, customers can check their furniture in different colors and shapes to make decisions before purchase.
Similar Read: Generative AI in Interior Design: Use Cases, Benefits, Future, and More
AI for Product Visualization in Real Estate
Businesses from the real estate industry can leverage artificial intelligence for the following:
- Virtual Property Tours: Visualization tools powered by Artificial Intelligence enable customers to have virtual tours of commercial and residential properties. They can even add specifications like how a particular space would look after establishing an office or setting up a business in it.
- Architectural Visualization: With AI, architects as well as designers can design stunning visualizations of buildings to represent them to clients.
You may also be interested in: Benefits of Artificial Intelligence for Real Estate Industry
AI for Product Visualization in Manufacturing
The manufacturing world can use this technology in the following ways:
- Product Design: AI can help in accelerating different products by immediately creating accurate 3D models. It saves time and costs.
- Ensuring Adherence to Quality Standards: With AI product visualization tools, finding defects and inconsistencies is easy. It helps businesses to adhere to the defined industry standards for quality.
You may also like: How AI is Proving as a Game-Changer in Manufacturing?
AI for Product Visualization in Healthcare
Like other domains, the healthcare sector can also utilize artificial intelligence for many purposes. Some of them include:
- Medical Device Visualization: Product visualization tools powered by Artificial Intelligence assist medical professionals in understanding advanced medical devices and procedures. It leads to better usage of devices and enhances the accuracy of treatments.
- Patient Education: AI product visualization tools can also be used to educate patients about their health conditions in an easy-to-understand way. They can explore different treatment plans.
Explore More: Top Benefits and Use Cases of AI in Healthcare
To understand the specific use case of artificial intelligence in product visualization for your particular industry, it is recommended to connect with a reputed AI development company. Make sure you share your exact requirements or get AI consulting services to make the company’s AI experts assess your specific challenges and needs.
Stepwise Process for Implementing AI in Product Visualization
Utilizing Artificial Intelligence for product visualization has significant advantages and can be used in numerous ways. Let’s dig deeper to understand how to implement AI in the visualization of products across diverse industries:
Step #1: Identify Your Requirements
The first thing to do is prepare a list of your requirements to determine what goals you want to achieve with such a solution or application. Whether you want to achieve clarity in product showcasing, bring personalization to customer experiences, ensure efficient product development, or enhance quality control. Once you have a clear picture of this, move on to the next step:
Step #2: Select the Right Technology Stack
Depending on your requirements, pick the most appropriate technology stack, including 3D modeling software, AI and ML frameworks, AR and VR development kits, and cloud-based platforms to ensure scalability and seamless accessibility of your AI product visualization apps or solutions.
Step #3: Collect and Prepare Data
Collect product-related data from a relevant and reliable source. The data could be in the form of text, images, or CAD. Clean and process the data to make it ready for use as and when needed. Ensure the data is precise, clean, and consistent. It should also support the format required for an AI model or algorithm.
Step #4: Create an AI Model
Build and train the AI model for 3D model generation, image analysis, and style transfer, and deliver immersive experiences. The designing and development of an AI model depends purely on the goal that you want to achieve from the AI product visualization tool, app, or solution.
Step #5: Integrating AI into Your Workflows
Once you build an AI model that is trained on your business’s specific datasets, integrate the AI tool into your existing systems to enhance their capabilities. It could be for texture mapping, lighting, generating visuals for marketing, enhancing the look and feel of the products available on your online shop, or automating any other task.
Step #6: Testing
Conduct UAT, performance optimization, security, and other tests to ensure the flawless functioning, end-to-end security, and exceptional performance of the AI visualization tool or application. Make the necessary adjustments or refinements to the solution.
Step #7 Deployment and Maintenance
Launch your AI-powered tool for product visualization on the desired platform. Continuously monitor it for feedback and make required changes to ensure the long-term success of the AI product visualization solution or tool.
In case, if you are a non-technical person and don’t want to try your hands on AI for product visualization tools or solutions development. Do what’s instructed in step one and then connect with an experienced AI development company. The company will thoroughly analyze your requirements, identify the best use case of AI for product utilization, and build the same for you.
While choosing such a company, review its portfolio to understand the type and level of AI projects it has delivered. Also, check their technical expertise and communication and collaboration mediums. Make sure the company prioritizes security, scalability, and customization. Selecting the right technology partner for your AI-powered 3D product visualization tool/app development paves the way for smooth and timely development and long-term success.
Bottom Line
AI in product visualization can help businesses in healthcare, manufacturing, real estate, e-commerce, and others revolutionize how they showcase their products. It also revolutionizes how customers see the products before making a decision for the purchase. Read this blog to learn the benefits, use cases, and industry-specific applications of Artificial Intelligence in product visualization.
In case, if you want to build an AI-powered tool or application for product visualization, connect with an AI development company or hire AI developers. Make sure you prepare a clear set of requirements so that the company can build a customized application or solution for you.